Fraud is something that merchants and consumers alike must be concerned with, especially since fraudulent activity continues to run rampant.
For many small businesses, much of their income for the year stems from just two months, November and December. According to the National Retail Federation holiday retail sales are expected to grow between 3.6 and 4 percent for 2017, for a total of $678.75 billion to $682 billion, which is up from $655.8 billion last year. If your payment processing system is not up to par, you could be missing out on your piece of the expected sales increase.
Gift card programs are terrific tools to motivate customers to purchase your products and services. These programs are easy to maintain and keep your customers engaged and coming back to your business. Whether you have a retail store, a restaurant, or something in between, gift cards will help build your repeat customer base and attract new ones at the same time. The four biggest advantages your business will have by implementing a gift card program are: