International Bancard Blog & News

The Best Business Tool You Can Invest In - Point Of Sales Systems (POS)

You’ve probably seen POS systems (point of sale) in chain retailers and restaurants. More and more small to medium sized businesses are investing in POS systems too, and with good reason. POS systems allow business owners to track sales, cash flow, inventory, and customer spend. Additionally, POS systems often have marketing and customer retention tools, like loyalty programs, built right in. POS systems help simplify bookkeeping and payroll by providing detailed reporting.

For many small businesses, much of their income for the year stems from just two months, November and December. According to the National Retail Federation holiday retail sales are expected to grow between 3.6 and 4 percent for 2017, for a total of $678.75 billion to $682 billion, which is up from $655.8 billion last year. If your payment processing system is not up to par, you could be missing out on your piece of the expected sales increase.

Gift card programs are terrific tools to motivate customers to purchase your products and services. These programs are easy to maintain and keep your customers engaged and  coming back to your business. Whether you have a retail store, a restaurant, or something in between, gift cards will help build your repeat customer base and attract new ones at the same time. The four biggest advantages your business will have by implementing a gift card program are: